Why You're Living in the Wrong City, Being Present, Pricing SaaS + Bonus!

Sunday Reset: #6

👋 Welcome to this week’s Sunday Reset – where I provide you with 1 quote, 1 idea, & 1 article to either end your current week or start your upcoming week with something new.

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This week’s reset:

• Quote: Being present.

• Idea: Choosing where to live isn’t a trivial decision.

• Article: Your guide to price testing.

• Bonus: The rise of interracial marriage.

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🚨 One quote

I urge you to please notice when you are happy, and exclaim or murmur or think at some point, ‘If this isn’t nice, I don’t know what is.’

— Kurt Vonnegut (author)

Key takeaway: Be present when feeling happiness.

💡 One idea

Choosing where to live isn’t a trivial decision

Choosing where to live may initially seem like a trivial decision. It may feel like there’s a natural progression: you grow up in an area, go to university nearby, and then all the job applications are located in a nearby large city.

It’s easy to follow this natural progression. It’s easy also to slip into groupthink.

“Oh all my friends are moving there, so I’ll move there too”

Working fully remotely has made me question where I want to be. I love Toronto, but is it the right place for the future I desire?

I’ve been in San Francisco over the past few days, and although I’ve visited the city quite a few times as a tourist, this visit has been different. I’m lucky to have a few friends who have moved here, and it’s been different being immersed in the culture and meeting new people.

It’s ironic then, how my Readwise repopulated this tweet from Naval yesterday morning.

Naval@naval

The single most important decision you make is where you live. It drives your business opportunities, relationships, food and water supply, politics, activities, and day-to-day quality of life.

7:58 PM · Feb 12, 2022

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6.01K Reposts · 38.1K Likes

Even in a remote-first world, where you live is significant. It dictates who you spend time with in person, who you learn from, and most importantly, impacts your future opportunities.

As you explore who you desire to become, how you want to contribute to the world, and what you want to experience — consider the location that curates the best possible environment for you.

Ensure that you’re deciding, not sliding into a decision that can impact your future.

Key takeaway: How does your current location play a part in or stand in the way of who you want to become?

🗞 One article

Your guide to price testing

I’ve been striving to learn more about PLG (product-led growth) and PLS (product-led sales) orgs and Kyle Poyar’s Substack, Growth Unhinged, is full of interesting insights.

Kyle interviewed Abel Riboulot, Co-Founder & CEO of Corrily, to break down five different pricing insights to consider when testing price changes for a SaaS product.

What I found most interesting was the third insight discussed: underpricing.

For PLG orgs, data shows that:

When your price is too low, users don’t spend enough time considering the purchase. This leads to higher churn, more “random” selection of your plans, and artificially high conversion. 

Kyle describes pricing as:

(the) most powerful and most immediate lever to accelerate growth.

So this is one of the most important things to get right, but testing and changing it is a delicate balance.

Your guide to price testing

😊 Bonus

The rise of interracial marriage

In 1958, only 5% of Americans approved of interracial marriage/couples.

This week, Axios reported that as of today, 94% of Americans approve of interracial marriage/couples.

As someone of mixed descent, this is something I hold dear to my heart (Canada probably charts similarly).

Regardless of what may be said in the mainstream media, it is very encouraging to know that North Americans from every creed & culture are embracing this level of diversity! In today’s day and age, it seems like almost every small thing can be politicized, but it’s great that nearly everyone approves of something important like this.

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Thanks for reading this week’s issue of my Sunday Reset.

If you enjoyed what you read, I’d really appreciate it if you could forward it to a friend, family member, or colleague who you think might like it as well!

Or, if you’d like to share it on one of your social networks, that’s always great too.

Hope to see you again soon 😊,

— Sul

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